Leadership
The Team
Deep domain expertise across industrial systems, clinical environments, and enterprise AI deployments.
MBA-TM • MS Data Science • Adjunct Professor, Eastern University
Horacio De La Cruz Jr.
Founder & Director of Data Science & Technology
Horacio's career bridges two worlds that rarely meet: the operational technology layer of industrial systems and the data science layer of modern AI. He has led 8GW of turbine commissioning, programmed Fanuc robotics, and built PLC automation systems — then turned those field experiences into the core design philosophy behind ARIA and CoolGuard. His guiding principle: if it can't run reliably at the edge, it isn't ready for the field.
Sebastian De La Cruz
Implementation Manager
Sebastian owns the deployment layer — from initial environment configuration through hardware commissioning and client handoff. For edge deployments, that means ensuring Jetson nodes are correctly provisioned and every sensor feed is validated before go-live.
RN • FNP • DNP
Lourdes De La Cruz
HIPAA Compliance & Clinical Director
Lourdes leads all clinical validation and healthcare compliance for Veritas platforms. As a DNP and practicing FNP, her review is required before any Veritas healthcare product ships.
Manuel Diego
Business Development & Customer Success Manager
Manuel brings deep relationship capital in the legal and real estate sectors — two industries where trust moves deals faster than any pitch deck. He manages client relationships from first conversation through successful deployment.